MARGIN MOVES

Real moves that make software companies money.

Five short emails a week, Monday to Friday. Most of them take something a real software company did to make more money (a price change, a new plan, a different trial) and tell you what you could try in your own product.

Free. Takes three minutes to read.

Send me the moves

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What lands in your inbox

Most days, the email is built around one real example:

What a company actually did. Checked against their own pricing page, docs or announcement. Not a rumour from a thread.
Why it made them money. In plain words, with the numbers where they're public.
One thing you could try. Something you could do in your product, not in Salesforce's.

Fridays may be something else: Margin Moves itself as a case, or a question from a reader.

And yes, at the end of every single email I'll ask you to buy the paid edition. That's the deal. You get useful free emails, I get to pitch you. If that sounds annoying, this probably isn't for you, and no hard feelings.

This is for you if

You run or operate a SaaS or AI product that already has paying customers.
You make, or influence, decisions on pricing, plans, trials, retention or distribution.
You'd rather copy a move that worked than read another think piece about "the future of pricing".

It's not for you if

You want AI news, tool tutorials or startup ideas.
You're looking for stock picks.
You want someone to promise you'll make $X. I won't. I show you what worked for someone else and how to test it. The result is yours.

Who's writing this

I'm Jorge. I build software products in 90-day sprints, and I've had to price, package and sell what I build. Margin Moves is where I take apart how other software companies make money, so you can use the good moves in yours.

Margin Moves is researched and written with AI, and the fact-check is done with AI too. Every fact about a company is checked against that company's own sources, and I read and approve every piece before it goes out. If you spot an error, reply to any email or write to [email protected]. If I got it wrong, the correction goes in the next free email, and in the next paid issue if the mistake was there.

I'm also running Margin Moves as its own case study. After each enrollment window, I'll tell you in these emails how many people paid, how many stayed, and what I got wrong, including the ugly numbers.

Five free emails a week. Most of them, a real money move.

Send me the moves